Tuesday, November 1, 2011

Warner Bros Stretches Pact With Mattel As Electricity Comics Licensee

BURBANK, Calif. — Warner Bros. Consumer Items (WBCP), with Electricity Entertainment, introduced today it has extended its effective relationship with leading worldwide toy manufacturer, Mattel, Corporation. The brand new multi-year agreement enables Mattel to carry on as master toy licensee for that complete world of Electricity Comics figures. Underneath the relation to this proper alliance, Mattel is granted unparalleled use of the entire breadth and scope from the Electricity Comics vault of figures, including greater than a 1000 world-famous Electricity Comics Super Heroes and Electricity Comics Super Villains, for example Superman, Batman, Eco-friendly Lantern, Question Lady and also the Joker. Further, the agreement includes popular figures like the Expensive, Aquaman, Shazam!, Eco-friendly Arrow and Hawkman. Included in the ongoing relationship, Mattel is placed to build up toy lines for 2 of Warner Bros. most long awaited theatrical releases: on This summer 20, 2012, The Dark Dark night Increases, as well as on June 14, 2013, Guy of Steel. Future television-based collaborations include Warner Bros. Animations approaching television series, Eco-friendly Lantern: The Animated Series, together with their ongoing product support for Youthful Justice, also from Warner Bros. Animation. Both animated series are only at Cartoon Network and will also be the tentpole programming for Electricity Nation, the brand new multiplatform, top quality block of original programming and exclusive content, featuring Electricity Comics library of legendary character qualities, that will debut in 2012. A unique Eco-friendly Lantern: The Animated Series hour-lengthy movie event airs Friday, November 11 at 7 p.m. on Cartoon Network. Additionally towards the privileges to existing Electricity Comics figures, animation and movies, the extension includes Mattels privileges to create toys according to future Electricity Comics films and animation projects which are developed and created throughout the word from the agreement.

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